Welcome! After over 7 years in the wedding industry, I am passionate about educating other photographers on how to build a business that will allow you the freedom of self employment. As a wedding photographer, I have captured love stories near and far while also being a stay at home mom to my two babies. It is the greatest blessing and I want you to succeed at a job you love too!
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Destination wedding planner & fine art photographer
Rachael & Mary Claire have worked together over the past 7 years on weddings from California to D.C., the Dominican Republic to France and many places in between. Their work has been featured in Martha Stewart Weddings, Wedding Sparrow, Adorn Magazine, Magnolia Rouge and more. They credit strong, intentional brands for their shared and individual success.
Top destination wedding planner Rachael Ellen Events and I created a 4 step course with tangible steps to book your dream clients. In the course we take you through branding, vendor relationships, editorial shoots and a 30 day marketing plan that will help you hone in on exactly WHO you want to reach and HOW to reach them. With worksheets and action steps, each module walks you through our process and experiences in ways that you can directly apply to your business.
In this module we dive deep into your ideal client and how to create a brand message that speaks to them. We give personal examples from our business and walk you through specific ways to infuse your brand into every aspect of your business with a clear vision and strong messaging.
Rachael and I attribute so much of our success in the wedding industry to the vendors we’ve formed relationships with, including each other. There are so many ways to connect with other vendors and in the course we walk you through how to be intentional in the process to create flourishing and mutually beneficial relationships.
This module helps you to combine what you’ve learned in the branding and vendor relationships modules to produce your own shoot with like minded vendors that will further your brand identity and speak to your ideal clients. Editorial shoots give you an opportunity to create content and to show clients what you are capable of creatively and we walk you through the entire process step-by-step to ensure that each editorial you create fits with your goals and brand.
Branding is meaningless if you don’t know how to deliver your message. This module is a 30 day marketing plan to jumpstart connection with your audience. We walk you through several different avenues to market to your ideal client and give examples of specific ways we market. Marketing, specifically on social media, is a huge part of both Rachael and my business and we go in depth on our tactics for reaching clients on instagram and otherwise.
As a bonus add on option with the course, you can invest in a portfolio review with both Rachael and me. These portfolio review calls include Rachael and me looking through your website with you page by page and offering specific advice, an instagram review, and an opportunity to ask any questions you have about your website, instagram and business. Past course members have found the portfolio reviews to be incredibly helpful and transformative in attracting ideal clients.
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"I was in a creative rut and wanted to host my own styled shoot but had NO idea how. The course came at the perfect time because I has just started reluctantly devising a plan for a shoot but was able to pause, take the course, and then continue with the valuable information I learned in it. I felt so much more confident in executing my vision once I had taken the course. The 30 day marketing plan was another of my favorite pieces from the course. I’ve started it and am already seeing growth. It really helps to have a schedule with all there is to do with marketing. Thank you Mary Claire & Rachael Ellen, you are both so willing to help, it was invaluable and shows you care about your students’ success."
Mary Claire and Rachael Ellen's shoot was so well organized and we had so much shooting time! There were two options for shoots, classic and modern so you can pick what suits your brand! I'm not very aggressive in large shoots with many photographers but I felt comfortable because the shoot was broken up into two small groups of photographers. The details in the flat lays were so cohesive and every part of the shoot was absolutely stunning! You absolutely can't go wrong with joining one of their shoots because it will absolutely be incredible and will surely elevate your portfolio.
"I have been trying to figure out the right branding for my small business for almost 3 years now. There is so much more that goes into creating your brand and company voice. The questions that they encourage you to ask yourself help in understanding what kind of clients you are wanting to attract based. Once I did this work, it was so much easier to relate to my ideal client and create verbiage for my website that I am genuinely happy with. I think that this is a really important course for any business owners, or freelance artists.Seeing their similarities and differences reminded me that there are many ways to approach branding successfully. I greatly appreciate the effort that these women put into making this course and can't wait for the next modules that they come out with!"
"Before taking Mary Claire and Rachael Ellen's course I had a hard time pinning down my ideal client and brand and didn't understand how to take my business to the next level. They provided an easy way to figure out who I wanted to serve and how to break into the luxury market. I loved having the chance to get their feedback on my website/social media and ask them any questions I had. Theirs was the first styled shoot I have ever been a part of. Everything was planned to perfection and ran smoothly.
I would definitely recommend taking Mary Claire and Rachael Ellen's course! It has provided me with tangible action items to grow my business, and helped me nail down my brand and business goals. "
Along with the course, Rachael and I wanted to provide an opportunity for you to put your newfound learning to use on an actual editorial shoot. We hosted the first shoot in Park City, Utah in August and have another sold out shoot in Scottsdale, Arizona November 16th.
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view past editorial shoots
Our Utah Editorial, English Rose will be featured on Magnolia Rouge In November. The goal with these shoots is for you to walk away with incredible content for your website and social media channels that you can utilize to attract your ideal clients using the advice in the branding and marketing sections of the course. These editorials are detail filled and fashion forward to give you a variety of content that will attract and inspire future couples.